CRM

The first is true for the second to become a profitable reality.

Customer relationship Management was a lot truer before the digital revolution when customers where loyalty to the few companies that made contact and made them fill like they were important and part of an elite group of customers. Whilst it’s correct that digital made CRM work better and was in fact one of the primary purposes of existence for in businesses apart from companies whose business revolved around technology and communication.

Today technology has made it almost impossible to use the phrase loyal customer and it to remain true for their own business. Today customers are literary bombarded every hour via digital communication offered anything and everything from all over the globe. It’s almost customers do not need a loyalty card or some sort of advantage membership in order to get special deals like a VIP customer.

The way I see it, CRM can more truly be CRM if businesses can understand CRM first as Completely Radical Marketing! Today more than ever before businesses need to think outside the box of a traditional mindset and embrace every opportunity that the digital revolution affords them

Mobile phone apps may be one of the best ways of building some sort of a meaningful Customer Relationship Management System. Mobile phone apps provide businesses the means to expose every available channel they have to reach their customers. Mobile phones apps:

1. Can be used to notify its users with new content posted to website and social media accounts in an instant at no additional cost.
2. Can be used to replace the loyalty card
3. Can be used to promote special deals via coupons and all manner of offers
4. Can be used to alert and direct users to latest news and offers

Mobile is just one digital channel that has the ability to integrate all the devices that most of their customers are already using.