Alexa
In simple terms, Alexa Traffic Rank is a rough measure of a website’s popularity, compared with all the others out there on the internet, taking into account both the number of visitors and the number of pages viewed on each visit.
Blog
A website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites. A single entry or post on such a website:
Blogging
Blogging is the act of posting content on a blog (a Web log or online journal) or posting comments on someone else’s blog.
Content Duplication
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page.
CRM
Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM – P
Complete Radical Marketing – Plan is a complete digital marketing plan to assist businesses more meaningfully participate in the new Digital Era.
Domain Name
A domain name locates an organization or other entity on the Internet.
E-Commerce
The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-Newsletter
An email newsletter is a message that is sent out to subscribers typically on a regular interval. Email newsletters may be sent daily, weekly, bi-weekly, monthly or even annually.
Digital Commerce
D-commerce is considered a form of e-commerce because it deals with the exchange of electronic goods.
Google Analytics
A service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service.
Keyword
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Landing Page
A web page which serves as the entry point for a website or a particular section of a website.
Maintenance
The act of providing basic and necessary support for the site. Includes modifying, updating, and replacing the documents on the site; keeping the domain registration current; monitoring hosting performance; and directing replies from site visitors to the appropriate contact person.
Malware
Short for “malicious software,” malware refers to software programs designed to damage or do other unwanted actions on a computer system.
Metadata
A set of data that describes and gives information about other data.
Money back guarantee
An agreement between the buyer and seller that allows the buyer to get his money back on a purchase if he is unsatisfied.
ROI
Return on investment, or ROI, is the most common profitability ratio.
SEO
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
Website Content
Web content is the reason that people come to your Web pages. But many Web designers and Web developers forget this in their rush to create the prettiest page or the most interesting architecture or the best interaction. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel bevel. They don’t care that you’ve built it in Drupal. And they just want the interactivity to work and not get in the way.
